A key partner to support our growth
Faced with rapid growth and an increasingly complex shareholder structure, Brevo chose Equify to centralize, streamline, and automate the management of its shareholder base, while supporting its international expansion.
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“Equify has transformed the way we manage our shareholder information: from scattered Excel files to a single, reliable, and scalable platform capable of keeping pace with our international growth.”
About Brevo
Founded in 2012 in Paris, Brevo (formerly Sendinblue) offers the most intuitive Customer Platform for the sustainable growth of all businesses and organizations (including nonprofits). With Brevo, businesses gain a unified view of the customer journey through a marketing and sales platform, as well as marketing campaigns via email, SMS, WhatsApp, chat, and much more. Today, more than 600,000 businesses-including eBay, H&M, Louis Vuitton, Carrefour, and Michelin-trust the reliability of the Brevo solution to deepen their relationships with their customers. A B Corp-certified company and member of the Next40, Brevo employs more than 1,000 people worldwide.
About Edouard
Edouard Celier has been CFO at Brevo since 2018. He joined the company after its Series A funding round and has since led about ten build-up transactions. Having gained experience at EY and then Eight Advisory in the complexities of restructuring and LBO transactions, he moved to the corporate side in 2012. He subsequently served as CFO at Anovo and Bugyflore before joining Brevo.
A Structured Shareholder Base
Brevo adopted Equify in 2018, at a pivotal moment in its development. At the time, shareholder management relied on Excel spreadsheets and manual processes, which quickly became time-consuming and error-prone. With the arrival of new investors, the implementation of an LBO, and the international expansion of its teams, it became urgent to centralize and secure all legal and financial data within a single platform. Equify emerged as the solution capable of addressing these challenges, offering a single source of truth for all stakeholders: finance, legal, HR, investors, and employees.
A more reliable capital structure
According to Edouard, Equify’s main advantage lies in the reliability and centralization of data. By automating updates to the capitalization table and the securities transaction register, Brevo has eliminated the risk of duplicates, version errors, or missed transactions. All legal and financial information is now accessible with just a few clicks for all entities and shareholders, both in France and internationally. Corporate governance, monitoring of BSPCE or bonus share allocation plans, and preparation for audits or due diligence are now handled with complete peace of mind.
“Equify has enabled us to transition from a manual management system to a true industrial-scale platform for our shareholder base. It has become an indispensable tool for steering our growth with complete peace of mind.”
A More Effortless Daily Life
Equify has enabled the team to manage stock awards in bulk, automate the generation and signing of documents, and streamline communication with investors and employees. The platform adapts to various employee stock ownership plans: traditional BSPCE plans, international stock options, and phantom shares. The intuitive interface and personalized support were key to the teams’ rapid adoption of the platform, even during periods of rapid growth or complex restructuring.
"Equify saves us valuable time every day: managing stock transactions, communicating with investors, and tracking plans can now be done with just a few clicks."
Expert guidance
Beyond the platform, Equify’s expertise has been a true strategic asset, particularly during the closing of LBO transactions. The support provided at every stage, combined with the platform’s ability to accommodate the specific details of each transaction, has ensured sound legal and financial management. Edouard highlights the added value provided by the Equify team, which acts as a true strategic partner, capable of anticipating needs and providing responsive support.
"Equify's ability to evolve with us, anticipate our needs, and provide responsive, expert support makes it much more than just a tool-it's a true strategic partner in our growth."
The Future with Equify
Today, Brevo has more than 1,000 employees worldwide and an increasingly sophisticated shareholder structure. Equify remains a key partner in supporting the company’s transformation, securing capital, and automating legal and financial processes. The next steps include banking integration, funding round modeling, advanced reporting, and multi-entity management, ensuring operational continuity even during future fundraising rounds or large-scale equity plans.
