Customer testimonials

Hear from our customers about how Equify helped them navigate pivotal moments in their equity journey.

PayFit

A KEY TOOL FOR STRUCTURING EMPLOYEE SHARE OWNERSHIP

As PayFit scaled rapidly and accelerated the structuring of its employee equity program, it needed to run grant campaigns efficiently while ensuring reliability and compliance. Discover how PayFit used Equify to centralize employee equity tracking and manage international grant campaigns end to end.


CELESTE TRAVAUX | VP LEGAL

"Equify allows us to track our pools and orchestrate our attribution campaigns while making the device clearer for employees."

Payfit
A KEY TOOL FOR STRUCTURING EMPLOYEE SHARE OWNERSHIP

In this case study

About PayFit

About PayFit

Launched in 2016, PayFit is a French company offering a payroll and human resources management solution. By offering automated payroll management in real time, PayFit reduces errors, frees up time and promotes autonomy for business founders, employers and their employees. With operations in 3 countries (France, Spain and the UK), PayFit currently employs 700 people in Europe, supporting more than 20,000 entrepreneurs, VSEs and SMEs in the management of their payroll and human resources. The company was founded by Firmin Zocchetto (CEO), Ghislain de Fontenay and Florian Fournier.

About Céleste

About Céleste

Céleste has built distinctive expertise at the intersection of corporate, operations, and compliance. She began her career at Alain Bensoussan, focusing on M&A and digital law, before joining Criteo, where she played an active role in the company’s Nasdaq IPO (CRTO). She then set up and led Fabernovel’s group legal function, before driving the transformation of the Barrière Group’s legal department.
 
Since 2023, Céleste has been VP Legal at PayFit, leading corporate matters and structuring the employee equity program—balancing governance, traceability, and operational efficiency.

Optimized management

Optimized management

PayFit adopted Equify in 2021, during a period of rapid growth and accelerated structuring of its employee equity program. The company had just raised funding to support the recruitment of 250 new team members. With grant campaigns happening repeatedly and share transactions increasing, the legal team needed a tool that could both consolidate tracking of equity pools and in-progress vesting, and standardize the execution of grant campaigns.

The goal was clear: a single platform to centralize pool and vesting tracking, ensure reliable traceability, and streamline international grant campaigns.

Since then, Equify has become a strategic management tool for PayFit, bringing transparency, reliability, and peace of mind to the management of securities and employee share ownership.

Reliable monitoring

Reliable monitoring

Equify has enabled PayFit to centralize and improve the reliability of its employee shareholding management, by providing real-time visibility of the entire system. The platform consolidates monitoring of available pools and automatically models acquisition and exercise schedules.

In concrete terms, the legal team can now see at a glance the status of pools and their availability, and access automatically modeled vesting and exercise schedules for each employee, guaranteeing complete and secure traceability of the employee share ownership plan.

Automated allocation

Automated allocation

Beyond tracking, Equify helped PayFit streamline and automate the entire grant process—from document distribution to final signature. With the built-in mailing tool, the legal team can now run each grant campaign simply and efficiently.

In practice, the platform makes it possible to send personalized documents in bulk to each beneficiary, with variables tailored to their situation (number of shares, vesting schedule, and more). It also provides real-time visibility into signature status and can automatically send reminders to beneficiaries who are still pending.

The future with Equify

The future with Equify

Beyond internal management, Equify gives each beneficiary a dedicated personal space where they can view their equity portfolio, access all their documents, and track the progress of their vesting.

Looking ahead, PayFit plans to strengthen communication around employee share ownership by leveraging Equify’s built-in communication tool. The goal is to send educational emails that highlight the benefits of employee share ownership, clarify exercise conditions, and remove any remaining grey areas.

"We want our employees to fully understand the value of their shareholding. Thanks to Equify, we'll be able to roll out targeted communication campaigns and further improve buy-in and understanding of our scheme," concludes Céleste.

About PayFit

Launched in 2016, PayFit is a French company offering a payroll and human resources management solution. By offering automated payroll management in real time, PayFit reduces errors, frees up time and promotes autonomy for business founders, employers and their employees. With operations in 3 countries (France, Spain and the UK), PayFit currently employs 700 people in Europe, supporting more than 20,000 entrepreneurs, VSEs and SMEs in the management of their payroll and human resources. The company was founded by Firmin Zocchetto (CEO), Ghislain de Fontenay and Florian Fournier.

About Céleste

Céleste has built distinctive expertise at the intersection of corporate, operations, and compliance. She began her career at Alain Bensoussan, focusing on M&A and digital law, before joining Criteo, where she played an active role in the company’s Nasdaq IPO (CRTO). She then set up and led Fabernovel’s group legal function, before driving the transformation of the Barrière Group’s legal department.
 
Since 2023, Céleste has been VP Legal at PayFit, leading corporate matters and structuring the employee equity program—balancing governance, traceability, and operational efficiency.

Optimized management

PayFit adopted Equify in 2021, during a period of rapid growth and accelerated structuring of its employee equity program. The company had just raised funding to support the recruitment of 250 new team members. With grant campaigns happening repeatedly and share transactions increasing, the legal team needed a tool that could both consolidate tracking of equity pools and in-progress vesting, and standardize the execution of grant campaigns.

The goal was clear: a single platform to centralize pool and vesting tracking, ensure reliable traceability, and streamline international grant campaigns.

Since then, Equify has become a strategic management tool for PayFit, bringing transparency, reliability, and peace of mind to the management of securities and employee share ownership.

Reliable monitoring

Equify has enabled PayFit to centralize and improve the reliability of its employee shareholding management, by providing real-time visibility of the entire system. The platform consolidates monitoring of available pools and automatically models acquisition and exercise schedules.

In concrete terms, the legal team can now see at a glance the status of pools and their availability, and access automatically modeled vesting and exercise schedules for each employee, guaranteeing complete and secure traceability of the employee share ownership plan.

Automated allocation

Beyond tracking, Equify helped PayFit streamline and automate the entire grant process—from document distribution to final signature. With the built-in mailing tool, the legal team can now run each grant campaign simply and efficiently.

In practice, the platform makes it possible to send personalized documents in bulk to each beneficiary, with variables tailored to their situation (number of shares, vesting schedule, and more). It also provides real-time visibility into signature status and can automatically send reminders to beneficiaries who are still pending.

The future with Equify

Beyond internal management, Equify gives each beneficiary a dedicated personal space where they can view their equity portfolio, access all their documents, and track the progress of their vesting.

Looking ahead, PayFit plans to strengthen communication around employee share ownership by leveraging Equify’s built-in communication tool. The goal is to send educational emails that highlight the benefits of employee share ownership, clarify exercise conditions, and remove any remaining grey areas.

"We want our employees to fully understand the value of their shareholding. Thanks to Equify, we'll be able to roll out targeted communication campaigns and further improve buy-in and understanding of our scheme," concludes Céleste.

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