.png)
In this case study
.png?width=16&height=16&name=fleche-droite%20(6).png){kind=small}
About Brevo
About Brevo
Founded in 2012 in Paris, Brevo (ex-Sendinblue) offers the most intuitive Customer Platform for the sustainable growth of all businesses and organizations (including non-profits). With Brevo, companies benefit from a unified view of the customer journey with a marketing and sales platform, marketing campaigns via e-mail, SMS, WhatsApp, Chat and much more. Today, over 600,000 companies - including Ebay, H&M, Louis Vuitton, Carrefour and Michelin - trust the reliability of the Brevo solution to deepen their relationships with their customers. Certified B Corp and member of the Next40, Brevo employs over 1,000 people worldwide.
About Edouard
About Edouard
Edouard Celier has been CFO at Brevo since 2018. He joined the company shortly after its Series A and has since led around ten build-up acquisitions. After training at EY and Eight Advisory, where he worked on complex restructuring and LBO transactions, he moved in-house in 2012. He then held CFO roles at Anovo and Bugyflore before joining Brevo.
A structured shareholder base
A structured shareholder base
Brevo adopted Equify in 2018, at a pivotal stage in its growth. At the time, shareholder management relied on Excel files and manual processes that quickly became time-consuming and prone to errors. With new investors joining, LBO transactions underway, and teams expanding internationally, it became urgent to centralize and secure all legal and financial data in a single platform. Equify emerged as the solution to meet these needs, providing a single source of truth for every stakeholder—Finance, Legal, HR, investors, and employees.
A reliable cap table
A reliable cap table
Equify has helped the team manage equity grants at scale, automate document generation and e-signature, and simplify communication with both investors and employees. The platform supports multiple employee equity schemes, from legacy BSPCE plans to international stock options and phantom shares. Its intuitive interface and hands-on support were key to rapid adoption—especially during periods of fast growth or complex restructuring.
“Equify saves us valuable time every day: managing equity, communicating with investors, and tracking plans are now just a few clicks away.” — Edouard, CFO of Brevo
A smoother day-to-day life
A smoother day-to-day life
Equify has enabled the team to manage share allocations en masse, automate document generation and signature, and simplify communication with investors and employees. The platform adapts to different employee share ownership schemes: historical BSPCEs, international stock options and phantom shares. The intuitive interface and personalized support were decisive factors in the rapid adoption by the teams, even in phases of rapid growth or complex restructuring.
"Equify saves us precious time every day: managing shares, communicating with investors and monitoring plans are now just a few clicks away." - Edouard, Brevo CFO
Expert support
Expert support
Beyond the platform itself, Equify’s expertise proved to be a strategic asset—especially during the closing of LBO transactions. The team’s support at every stage, combined with the platform’s ability to reflect the specifics of each deal, helped ensure secure legal and financial execution. Edouard highlights the added value of the Equify team, acting as a true partner: anticipating needs and providing fast, expert guidance.
"Equify's ability to evolve with us, anticipate our needs and provide responsive, expert support, makes it much more than just a tool: it's a true strategic partner in our growth." - Edouard, Brevo CFO
The future with Equify
The future with Equify
Today, Brevo has over 1,000 employees worldwide and an increasingly sophisticated shareholder structure. Equify remains a key partner in supporting the company's transformation, securing capital and automating legal and financial processes. Next steps include banking integration, tower modeling, advanced reporting and multi-entity management, guaranteeing operational continuity even during future fund-raising or large-scale shareholding plans.
"In a context of strong growth, knowing that our shareholding is perfectly under control allows us to move forward with serenity and confidence." - Edouard, Brevo CFO
About Brevo
Founded in 2012 in Paris, Brevo (ex-Sendinblue) offers the most intuitive Customer Platform for the sustainable growth of all businesses and organizations (including non-profits). With Brevo, companies benefit from a unified view of the customer journey with a marketing and sales platform, marketing campaigns via e-mail, SMS, WhatsApp, Chat and much more. Today, over 600,000 companies - including Ebay, H&M, Louis Vuitton, Carrefour and Michelin - trust the reliability of the Brevo solution to deepen their relationships with their customers. Certified B Corp and member of the Next40, Brevo employs over 1,000 people worldwide.
About Edouard
Edouard Celier has been CFO at Brevo since 2018. He joined the company shortly after its Series A and has since led around ten build-up acquisitions. After training at EY and Eight Advisory, where he worked on complex restructuring and LBO transactions, he moved in-house in 2012. He then held CFO roles at Anovo and Bugyflore before joining Brevo.
A structured shareholder base
Brevo adopted Equify in 2018, at a pivotal stage in its growth. At the time, shareholder management relied on Excel files and manual processes that quickly became time-consuming and prone to errors. With new investors joining, LBO transactions underway, and teams expanding internationally, it became urgent to centralize and secure all legal and financial data in a single platform. Equify emerged as the solution to meet these needs, providing a single source of truth for every stakeholder—Finance, Legal, HR, investors, and employees.
A reliable cap table
Equify has helped the team manage equity grants at scale, automate document generation and e-signature, and simplify communication with both investors and employees. The platform supports multiple employee equity schemes, from legacy BSPCE plans to international stock options and phantom shares. Its intuitive interface and hands-on support were key to rapid adoption—especially during periods of fast growth or complex restructuring.
“Equify saves us valuable time every day: managing equity, communicating with investors, and tracking plans are now just a few clicks away.” — Edouard, CFO of Brevo
A smoother day-to-day life
Equify has enabled the team to manage share allocations en masse, automate document generation and signature, and simplify communication with investors and employees. The platform adapts to different employee share ownership schemes: historical BSPCEs, international stock options and phantom shares. The intuitive interface and personalized support were decisive factors in the rapid adoption by the teams, even in phases of rapid growth or complex restructuring.
"Equify saves us precious time every day: managing shares, communicating with investors and monitoring plans are now just a few clicks away." - Edouard, Brevo CFO
Expert support
Beyond the platform itself, Equify’s expertise proved to be a strategic asset—especially during the closing of LBO transactions. The team’s support at every stage, combined with the platform’s ability to reflect the specifics of each deal, helped ensure secure legal and financial execution. Edouard highlights the added value of the Equify team, acting as a true partner: anticipating needs and providing fast, expert guidance.
"Equify's ability to evolve with us, anticipate our needs and provide responsive, expert support, makes it much more than just a tool: it's a true strategic partner in our growth." - Edouard, Brevo CFO
The future with Equify
Today, Brevo has over 1,000 employees worldwide and an increasingly sophisticated shareholder structure. Equify remains a key partner in supporting the company's transformation, securing capital and automating legal and financial processes. Next steps include banking integration, tower modeling, advanced reporting and multi-entity management, guaranteeing operational continuity even during future fund-raising or large-scale shareholding plans.
"In a context of strong growth, knowing that our shareholding is perfectly under control allows us to move forward with serenity and confidence." - Edouard, Brevo CFO
